EP4 - Rent-to-own girlfriend

My friend's dating and rent-to-own girlfriend funnel was underperforming.

He was paying high fees to matchmakers. They kept bringing him depreciating assets and unattractive clients.

I dont think he understand.

Cash is a lazy motivator. It rewards the transaction, not the outcome. ¹

So I tore up their commission structure.

The new performance bonus for a successful match is no longer money -- It's equity.

The matchmaker's commission? Participation in the consummation of the deal.

A threesome. ²

Suddenly, his deal flow became highly curated. The quality of the candidates became exceptional.

Why? Because the matchmakers were no longer salespeople.

They were angel investors, vetting a startup they would have to personally merge with.

They had skin in the game. The most intimate skin imaginable.

I didn't just optimize his pipeline. I vertically integrated his supply chain.

Follow me for more financial advice.

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Footnotes

1. And thats why matchmaking services never worked. The incentive is already wrong to begin with. And love is more than just a transaction you can outsource to someone. ↩

2. Actually happens in some idol scouting process. The part of explicit acts being promised after closing. ↩