David Len

Rituals, often perceived as irrational or wasteful, consume a significant portion (30-40%) of our resources, from personal finances to corporate budgets and national GDP.

Here, I try to explain why rituals seem inescapable, arguing that they function as a "belief tax," fostering trust, facilitating leveraged action, and acting as a costly signal to ensure loyalty and eliminate uncompetitive ideas.

It's the equivalent of setting a Typescript schema or interface that intentionally slows down your development, but guards against production bugs and sets the standard for the evolution of the future codebase.

The long way is the shortcut. The shortcut is the long way.

I wasn't considered an "interesting" person by many internet standards for a long time, including now.

After I went viral on the internet, the most occuring question I get from strangers since then is "How do I go viral", and "How do I get more attention (for sales, marketing, growth)"

What this post is not about:

Growth hacking, viral marketing, scam courses trying to sell trick packages to get more views, etc. A guaranteed strategy to get you engagement and views.

What this post is about:

Strategies to get a lot of engagement on the internet, the anatomy behind it, and why it works.

Recently, I went viral for a shitpost.

It got more than 10x views than everything I published cumulatively.

Some people even reposted my stuff and got greater success — it was a memetic moment.

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